There’s a famous quote that’s typically attributed to Victor Frankl, although it’s not actually his:

When an idea is blatantly wrong or flawed, it’s easy to dismiss.

Having people who agree with you does not make you right.

Learning a new domain typically happens in four phases:

The modern consumer is bombarded with brands they can choose from. As a result, consumers filter out most of the brands they see because the human mind simply cannot process all the information it’s exposed to, and it has to take shortcuts.

Lifecycle marketing efforts work best when you work to accelerate existing customer behavior rather than attempting to stimulate new behavior altogether.