👋, I’m Alessandro—a writer, engineer, and strategist based in Rome, Italy.
Currently, I am the Chief Strategy Officer at Nebulab.
Long-form pieces to help me make sense of and shape the world.
Price wars won't save multi-brand retail—but becoming a tastemaker will.
Digital fingerprints for products are reshaping retail—not just for compliance, but as gateways to richer customer experiences and untapped market opportunities.
Pain shot through his hand as the box burned, but in that agony Paul glimpsed a truth: sometimes survival means surrendering control to forces we don't fully understand.
Dave bought everyone Calm subscriptions before stressful launches. That was just his style - making space for greatness in the most unexpected ways.
Every click, every purchase, every interaction shapes customer loyalty - but most brands get it wrong from day one.
Commerce dissolves into a shapeless blur, where brands become moments instead of monoliths.
Frameworks and and working theories in various stages of maturation.
Books I am reading or have read, along with my highlights and thoughts.
OSS projects for personal and professional use.
The UI rendering system for your headless CMS.
Maintainable extensions for third-party Ruby code.
The ultimate toolkit for building RESTful APIs.
In-app notifications for Ruby on Rails applications.
A Ruby gem for time computations.
AWK for normal people.