Long-form pieces to help me make sense of and shape the world.
Price wars won't save multi-brand retail—but becoming a tastemaker will.
Between rebels and giants, Shopify plays a dangerous game of two strategies.
Petco''s recipe: turning pet owners into $120M of loyal members
Data drowns most DTC brands. Product management throws you a lifeline.
Mistakes to avoid when running your e-commerce A/B testing program.
Data powers intimacy. Turn your store into a personal shopper.
A 50-year-old solution to modern workplace chaos.
Like a living organism, APIs must adapt or fade into obsolescence.
Lying on the wooden floor, I tried to find something worth fighting for.
Startups fear structure, yet without it, they're doomed to fade away.
Developers who trust test suites blindly are building castles in quicksand.
Money vanished. All of it. That's when I learned there had to be a better way.
Tech wisdom forged in code, shaped by leadership, built on values.
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