Long-form pieces to help me make sense of and shape the world.
Price wars won't save multi-brand retail—but becoming a tastemaker will.
Digital fingerprints for products are reshaping retail—not just for compliance, but as gateways to richer customer experiences and untapped market opportunities.
Pain shot through his hand as the box burned, but in that agony Paul glimpsed a truth: sometimes survival means surrendering control to forces we don't fully understand.
Dave bought everyone Calm subscriptions before stressful launches. That was just his style - making space for greatness in the most unexpected ways.
Every click, every purchase, every interaction shapes customer loyalty - but most brands get it wrong from day one.
Commerce dissolves into a shapeless blur, where brands become moments instead of monoliths.
KIKI World turns beauty customers into product creators, building a bridge between traditional retail and Web3's collaborative future.
Here's how Maslow's hierarchy applies to brands: product forms the foundation, distribution builds reach, relevance captures zeitgeist, and purpose creates legacy. But lean too heavily on any single element, and the whole structure crumbles.
Billable hours, project specs, feature lists - the old agency blueprint crumbles. Soon, brands won't need us for tech. They'll want us for something rarer: the art of co-creation, where client and agency blur into one fluid team.
Sun glints off frozen lakes, puppet ducks quack, and e-commerce laws reshape our digital reality.
"The whole experience feels like I've asked Deep Thought to be my personal shopping assistant." She taps through curated recommendations, each one a perfect match—as if millions of shoppers had whispered their secrets.
Software breaks. Always has, always will. But the real story isn't in the crashes—it's in how we survive them.
Commerce defines us through our choices, turning every purchase into a brushstroke on the canvas of identity. Each transaction weaves us deeper into a shared cultural tapestry, making art out of the everyday.
Perfect doesn't mean profitable. Just ask the brands making millions by breaking all the rules.
The digital commerce titans clash in a high-stakes game of territory grab, leaving their old identities behind as they hunt for fresh revenue streams.
Between rebels and giants, Shopify plays a dangerous game of two strategies.
Money can't buy loyalty - but genuine connection can shape your brand's destiny.
Petco's recipe: turning pet owners into $120M of loyal members
Turning hate comments into chart-worthy tunes, Liquid Death proves that modern brands don't just sell products—they create culture.
Digital brands wrestle to find the sweet spot between content flexibility and brand control.
Sparkling custom code might be the difference between forgettable and unforgettable.
Data drowns most DTC brands. Product management throws you a lifeline.
Rising advertising costs are forcing DTC brands to rethink growth - but there's a powerful alternative that's transforming digital commerce.
Mistakes to avoid when running your e-commerce A/B testing program.
Data whispers truths through the noise of digital commerce - but only if you know how to listen.
Data powers intimacy. Turn your store into a personal shopper.
Even the most proactive engineer stops innovating when there's no room to build—when every idea needs permission to exist.
Perfect machines crumble, superstars fail, yet something more vital than skill drives success in engineering teams: the power to truly own your work.
A 50-year-old solution to modern workplace chaos.
Pride swelled in my chest, right next to something darker - was that resentment I felt?
Like a living organism, APIs must adapt or fade into obsolescence.
Good APIs are like well-designed tools - they simply work, delighting users while staying out of their way.
Software errors aren't just bugs - they're teachable moments waiting to be transformed.
Raw emotion and coding collided as I pulled the plug on my startup, only to find a new beginning in an unexpected email.
Lying on the wooden floor, I tried to find something worth fighting for.
REST doesn't just shape APIs—it fundamentally changes how machines talk to each other, turning chaos into elegant conversation.
HTTP: ancient yet ageless, powering the web since '80. Time-tested and teeming with untapped power.
APIs should never surprise. Like a well-worn path, they guide without confusion.
Startups fear structure, yet without it, they're doomed to fade away.
Talent fades. Genius burns out. But consistency? That's the quiet force that transforms ordinary people into unstoppable achievers.
Breaking APIs used to mean breaking hearts—until we revolutionized how we track change.
Developers who trust test suites blindly are building castles in quicksand.
I failed repeatedly at PHP until one day, I didn't. That's when I learned it wasn't about skill - it was about timing.
Money vanished. All of it. That's when I learned there had to be a better way.
Every morning, my brain screams "quit" - a primal urge to retreat into comfort. But deep down, I know why I don't: someone, somewhere, needs what only I can build.
Ruthless screening was my wake-up call - fifty applications each morning, coffee in hand, learning to spot brilliance between generic cover letters.
When I realized what a capable leader can do with a capable team, I was stoked. I wasn't sure whether I wanted to keep doing it, but I wanted to give it a shot and make sure I wasn't missing out.
Tech wisdom forged in code, shaped by leadership, built on values.
The ATM swallowed my card with a metallic crunch, and suddenly my perfect digital banking fantasy crumbled into fluorescent-lit reality.
Building billing systems: where a typo can cost thousands, and every decimal point matters.
Mare. Non più tu. Non più io. Una dea che emerge dalle onde, e il nulla diventa tutto.
Software craftsmanship isn't about avoiding mistakes - it's about making new ones each time.
Save $34.50/month by running Sidekiq jobs instantly on your free Heroku dyno
Testing Rails concerns doesn't have to be messy. Here's a clean way using temporary models
Are you getting what you want from LESS?
Knowledge isn't enough - you need to get your hands dirty and build something, even if it exists.
Between understanding and ignorance lies an endless dance of complexity - and in this maze of possibilities, I choose to learn, persist, and create.
Code flows through my veins, but lately I've discovered a glitch in my system: maybe machines aren't the endgame after all.
Building UI components with plain Ruby: from messy helpers to elegant DSLs that bring order to your Rails views.