Building Content Infrastructures for eCommerce Brands
Published on June 26, 2023
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12
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With unlimited digital estate, DTC brands can tell their stories, announce, entertain, educate, and keep their name front and center in customers’ minds, all of which is very hard to do in the limited shelf space afforded by wholesale partners. Now that even die-hard digitally-native brands are going omnichannel in pursuit of reach and profitability, it’s paramount to double down on the exclusive capabilities of each channel to create complementary experiences—for DTC, content is one of the most obvious levers to pull.