Talks
Talks and interviews I have given on various occasions.
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Danzare con la complessità: I replatform di Tannico ed Artemest (opens in new tab)
A panel I moderated at Nebulab’s Symposium in Milan, with Tannico and Artemest on what they learned migrating two complex, multi-market DTC brands to Shopify Plus.
Tre prospettive: Pensare all’AI nel momento di massimo rumore (opens in new tab)
A roundtable I moderated at Nebulab’s Symposium in Milan, with Brunello Cucinelli, Illycaffè, and Golden Goose on how luxury and DTC brands are actually putting AI to work across customer experience, data infrastructure, and governance.
We Were Free the Second We Stopped Pretending (opens in new tab)
An interview with Vinny O'Brien for his podcast, The Struggle Bus. We spoke about e-commerce, consulting, and how we're all going to die anyway.
Experience-Led Commerce: La Customer Experience come nuovo motore di crescita (opens in new tab)
My keynote speech at Nebulab’s Experience-Led Commerce 2025 event, exploring how brands can use CX as a growth lever.
Performance o identità? Come conciliare crescita e coerenza di brand nel fashion digitale (opens in new tab)
My interview at the Netcomm Focus Fashion & Beauty 2025 where I talked about the challenges of running CRO programs in fashion and luxury.
Ecommerce Italia 2025 (opens in new tab)
An interview I gave at Casaleggio Associati's "Ecommerce Italia 2025" conference about the intersection of AI and commerce.
Elevating Customer Journeys in Digital Commerce (opens in new tab)
An interview with James Hodges from Simply Commerce about how brands can elevate their CX through thoughtful data activation.
Maximizing Your Marketing ROI through Customer Experience (opens in new tab)
My presentation for the Nebulab team on how consumer brands can apply Experience-Led Growth to escape ROAS hell.
The Web3 Rightshifting (opens in new tab)
Tim Richardson (Your Basket Is Empty) and I chatting about the potential of Web3 to create new customer touchpoints in digital commere.
Extensions Are Dead, Long Live Extensions! (opens in new tab)
My talk at the 2019 SolidusConf covering the future of Solidus extensions, including automation, governance, and best practices.