Alessandro Desantis
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Marketing
Table of contents
Marketing
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$100M Leads
From Impossible to Inevitable
How Brands Grow
Marketers Are From Mars, Consumers Are From New Jersey
Professional Services Marketing
Rainmaking Conversations
The Business of Aspiration
The New Strategic Brand Management
10 Consulting Trends: 2024 Edition
10 Rules of IP Brands
📦 - $12M From One Form Tweak? Yes Please
🎓
21 Examples of Successful Co-Branding Partnerships
5-Minute Whiteboard: Measurement vs. Attribution
“90% of Startups Fail to Acquire New Customers
A Few Great Writing Prompts
A Smart Bear » Excuse me, is there a problem?
‘A Very Big Part of Our Media Spend’: Why Peace Out Skincare Is Increasingly Branching Out From TikTok
Ads Don’t Work That Way
AI Can Jump-Start Consumer Brands, Investors and Founders Say
Although Meta’s Ad Revenue Is Recovering, Retail Media May Prove Its Biggest Competition
Amazon’s Slow Shift to Marketplace
Building in Public - First 10k + WTF Have I Done?!
Commerce Can No Longer Be Where Creative Goes to Die
Consumer Products Report 2024: Resetting the Growth Agenda
Corteiz Goods - by Ana Andjelic - The Sociology of Business
Don’t Try to Run Before You Can Walk
DTC Briefing: Brands Adjust to Conflicting Consumer Signals Heading Into Summer
DTC Briefing: Startups Are Gearing Up for Meta to Prioritize Traffic to Facebook and Instagram Shops
Google’s Latest Cookie Alternative Tests Show Promise — And Loads of Caveats
How brands create value - by Ana Andjelic
How Brands Make Culture
How Creators Influence Brands — And Why They Listen
How Do You Create a Great Marketing Strategy? | 5-Minute Whiteboard
How Influencer Marketing Will Evolve in 2024, According to Executives and Creators
How to Build Brand Energy
How to Do a Collaboration Right
How to Find the Real Reason Conversions Dropped.
How to Get Brand Partnerships Right
How to Make Your Brand Feel Alive When You Only Have One Product
How to Measure “Hard-to-Measure” Marketing Channels
Influencer Agencies Report Mixed Experiences With TikTok Shop
Influencer Marketing for E-Commerce
Inside Fashion’s Music Merch Opportunity
Inside the Viral Heinz X Absolut Collab That Sent Pasta Sauce Sales Soaring
Insiders #080: Rethinking Brand Power Structures
Insiders #169: Static Pileup: The Pursuit of Cool in the Age of Algorithms
Is a Game Changer For
Lessons Learned From a Startup That Didn’t Make It
LinkedIn_ABM_Guide_Final_201113
Liquidity Is Back on the Menu, Boys
Luxury x Crypto - by Ana Andjelic
Made, Sold, and Marketed by China
Marketing Analytics: Attribution Is Not Incrementality
Member Brief: DTC and Hope
Members Only: Where Shopify Will Be in One Year
Memo: All About RMN
Move Over Influencers, Here Come Curators
Multi-Channel Attribution: Definitions, Models and a Reality Check
My $4.8M Social Media Sales Funnel
My Email Playbook for Fashion Brands
New Rules of Brand Marketing
No. 314: On Linear Commerce
Passages Saved From iOS
Research: The Influence of Shared Joy on Consumption
SEO in an AI world: first draft of a strategy
Solo Stove Ignites the Age-Old Brand Versus Performance Marketing Debate
Strange Attraction
Targeting taste communities - by Ana Andjelic
Telling the 800-Lb Gorilla to Shove It Up His Ass
The Age of Soloculture — Quick Study
The Email Marketing Playbook We Wish We Had
The Great Flattening
The Media Buyer #25
💦 The Media Buyer #40: MMM is MANDATORY in 2024
The Multi-Billion Dollar Winner of the US Election: Meta & Google
The New Fashion Creativity
The Next Growth Market
The Rise and Rise of on Running
The Society of Spectacle - by Ana Andjelic
The taste map - by Ana Andjelic - The Sociology of Business
TikTok’s Plan to Cash in on Its Popularity Among Gen-Z Shoppers Has a Big Flaw
What Momentum Looks Like
While Meta Tries to Push Advantage+ Shopping Campaigns, Some Agencies Aren’t Yet Convinced
Who’s your audience? - by Ana Andjelic
Why 2024 Will Be the Year of the Brand
Why Buy-One, Get-One-Free Offers Are More Complicated Than You Remember
Why Creator-Led Content Marketing Is the Future of Search
Why Is Fashion Diving Into New Industries?
Why Walmart Is Buying a TV Brand
You Can’t Hack Product Positioning
Zero-1st-2nd-3rd-Part-Data-Exponea
Linked from
$100M Leads
From Impossible to Inevitable
How Brands Grow
Marketers Are From Mars, Consumers Are From New Jersey
Professional Services Marketing
Rainmaking Conversations
The Business of Aspiration
The New Strategic Brand Management
10 Consulting Trends: 2024 Edition
10 Rules of IP Brands
📦 - $12M From One Form Tweak? Yes Please
🎓
21 Examples of Successful Co-Branding Partnerships
5-Minute Whiteboard: Measurement vs. Attribution
“90% of Startups Fail to Acquire New Customers
A Few Great Writing Prompts
A Smart Bear » Excuse me, is there a problem?
‘A Very Big Part of Our Media Spend’: Why Peace Out Skincare Is Increasingly Branching Out From TikTok
Ads Don’t Work That Way
AI Can Jump-Start Consumer Brands, Investors and Founders Say
Although Meta’s Ad Revenue Is Recovering, Retail Media May Prove Its Biggest Competition
Amazon’s Slow Shift to Marketplace
Building in Public - First 10k + WTF Have I Done?!
Commerce Can No Longer Be Where Creative Goes to Die
Consumer Products Report 2024: Resetting the Growth Agenda
Corteiz Goods - by Ana Andjelic - The Sociology of Business
Don’t Try to Run Before You Can Walk
DTC Briefing: Brands Adjust to Conflicting Consumer Signals Heading Into Summer
DTC Briefing: Startups Are Gearing Up for Meta to Prioritize Traffic to Facebook and Instagram Shops
Google’s Latest Cookie Alternative Tests Show Promise — And Loads of Caveats
How brands create value - by Ana Andjelic
How Brands Make Culture
How Creators Influence Brands — And Why They Listen
How Do You Create a Great Marketing Strategy? | 5-Minute Whiteboard
How Influencer Marketing Will Evolve in 2024, According to Executives and Creators
How to Build Brand Energy
How to Do a Collaboration Right
How to Find the Real Reason Conversions Dropped.
How to Get Brand Partnerships Right
How to Make Your Brand Feel Alive When You Only Have One Product
How to Measure “Hard-to-Measure” Marketing Channels
Influencer Agencies Report Mixed Experiences With TikTok Shop
Influencer Marketing for E-Commerce
Inside Fashion’s Music Merch Opportunity
Inside the Viral Heinz X Absolut Collab That Sent Pasta Sauce Sales Soaring
Insiders #080: Rethinking Brand Power Structures
Insiders #169: Static Pileup: The Pursuit of Cool in the Age of Algorithms
Is a Game Changer For
Lessons Learned From a Startup That Didn’t Make It
LinkedIn_ABM_Guide_Final_201113
Liquidity Is Back on the Menu, Boys
Luxury x Crypto - by Ana Andjelic
Made, Sold, and Marketed by China
Marketing Analytics: Attribution Is Not Incrementality
Member Brief: DTC and Hope
Members Only: Where Shopify Will Be in One Year
Memo: All About RMN
Move Over Influencers, Here Come Curators
Multi-Channel Attribution: Definitions, Models and a Reality Check
My $4.8M Social Media Sales Funnel
My Email Playbook for Fashion Brands
New Rules of Brand Marketing
No. 314: On Linear Commerce
Passages Saved From iOS
Research: The Influence of Shared Joy on Consumption
SEO in an AI world: first draft of a strategy
Solo Stove Ignites the Age-Old Brand Versus Performance Marketing Debate
Strange Attraction
Targeting taste communities - by Ana Andjelic
Telling the 800-Lb Gorilla to Shove It Up His Ass
The Age of Soloculture — Quick Study
The Email Marketing Playbook We Wish We Had
The Great Flattening
The Media Buyer #25
💦 The Media Buyer #40: MMM is MANDATORY in 2024
The Multi-Billion Dollar Winner of the US Election: Meta & Google
The New Fashion Creativity
The Next Growth Market
The Rise and Rise of on Running
The Society of Spectacle - by Ana Andjelic
The taste map - by Ana Andjelic - The Sociology of Business
TikTok’s Plan to Cash in on Its Popularity Among Gen-Z Shoppers Has a Big Flaw
What Momentum Looks Like
While Meta Tries to Push Advantage+ Shopping Campaigns, Some Agencies Aren’t Yet Convinced
Who’s your audience? - by Ana Andjelic
Why 2024 Will Be the Year of the Brand
Why Buy-One, Get-One-Free Offers Are More Complicated Than You Remember
Why Creator-Led Content Marketing Is the Future of Search
Why Is Fashion Diving Into New Industries?
Why Walmart Is Buying a TV Brand
You Can’t Hack Product Positioning
Zero-1st-2nd-3rd-Part-Data-Exponea
Marketing
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© 2025 Alessandro Desantis
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