Build a referral program after people start referring

#referrals #acquisition

You shouldn’t create artificial demand for your referral program. Instead, build it once people are already referring organically. Otherwise, if your product is not good enough, you’ll find yourself filling a bucket with a hole in the bottom.

References

• [[how-morning-brews-referral-program-built-an-audience-of-15-million-subscribers|How Morning Brew’s Referral Program Built an Audience of 1.5 Million Subscribers]]