Notes

Build a referral program after people start referring

🌱 Revisited April 21, 2025 at 5:30 PM Created January 19, 2025 at 3:42 PM Marketing 1 min read

#referrals #acquisition

You shouldn’t create artificial demand for your referral program. Instead, build it once people are already referring organically. Otherwise, if your product is not good enough, you’ll find yourself filling a bucket with a hole in the bottom.

References

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