In the retail/e-commerce industry, there’s much discussion about the power of personalization as applied to different contexts: advertising, purchase experience, customer service, etc.
While personalizing a customer’s experience with a brand certainly has benefits and allows brands to combat cultural fragmentation, there are also signs that too much segmentation and personalization (especially in the advertising space) may be unnecessary or even harmful.
This is why, even though AI allows hyper-personalization, we may not want it.