Notes

Social commerce puts people over brands

🌱 Revisited April 21, 2025 at 5:30 PM Created January 19, 2025 at 3:42 PM Marketing 1 min read
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When we buy through social media, we often emphasize the person over the brand: we don’t want to buy a particular brand, but rather a particular person’s look or lifestyle.

Is this the reason why celebrity-led brands work so well?

References

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