Many fast-fashion brands are launching resale programs in an effort to appear more sustainable, but in reality, [[fast-fashion-is-leaning-into-resale-but-it-may-do-little-to-reduce-emissions-new-study-says|the evidence]] shows that these programs will not do much to make brands more sustainable. In fact, resale programs only reduce the carbon dioxide emissions of a fast-fashion brand by 0.7%.