There are four types of product risk

A startup typically faces four types of product risk:

• Value Risk (sometimes called “Complexity Uncertainty”): Do people want the product, and is there a big enough opportunity for it?
• Usability Risk: Can people figure out how to use the product?
• Feasibility Risk (sometimes called “Novelty Uncertainty”): Do we have the technical skills to build the product?
• Viability Risk: Can we make money off of the product?

While risk is dangerous, Risk protects from competition.

References

• empowered
• [[when-to-dig-a-moat|When to Dig a Moat]]