Social media is leading to product-centric commerce

The nature of social media means that marketing organizations are moving from brand-centric commerce to product-centric commerce, i.e., when you buy something without really caring about the brand that is producing it.

For many brands, this will mean a significant shift in how they approach their marketing initiatives.

A few related trends:

• Media and commerce are blending
• In the future, commerce will be everywhere

References

• The Business of Aspiration