Metaverse generates a lot of first-party data

In metaverse experiences, you get a ton of first-party data through the actions that users take in the experience. You don’t need third-party cookies to track it, which makes the metaverse a solid mitigation strategy to the death of cookies.

The problem is in attracting consumers to join your metaverse experience in the first place. It just doesn’t have enough of a gravitational pull yet, because the Metaverse is for behemoths and natives.

References

• Why in-Game Advertising Companies See Potential Benefits in the Death of the Third-Party Cookie