Marketplaces require dedicated teams

Marketplaces are usually 80-20. You don’t start selling in one if you’re not equipped to deal with the additional complexity.

Launching on a marketplace requires strong brand awareness, the right level of inventory, and probably a dedicated team to look after the marketplace.

References

• [[why-dtc-brands-are-pivoting-from-facebook-to-amazon-for-customer-acquisition-after-years-of-avoiding-the-worlds-largest-e-commerce-marketplace|Why DTC Brands Are Pivoting From Facebook to Amazon for Customer Acquisition After Years of Avoiding the World’s Largest E-Commerce Marketplace]]