Look for collab partners that are aligned with you

#partnerships #collabs #culture

When looking for a collab partner, you should look for someone who displays:

• Brand alignment: they have a similar ethos, a similar culture, and/or similar values.
• Product alignment: there’s an aesthetic or functional connection with your own product.
• Cultural alignment: they make your brand relevant in the cultural landscape.

References

• [[how-to-do-a-collaboration-right|How to Do a Collaboration Right]]