A powerful community-building strategy is to create a fanbase around your brand. Fans are not there to create something new, but to re-interpret what your brand does.
For fans, the ultimate currency is status and cultural/social capital.
There are different ways to build a fanbase. In terms of CX, you can use your loyalty program to encourage the kind of activity you want to see more of.
For instance, you should Build your loyalty program with tiers, not balances, to encourage a sense of belonging rather than transactionality.