Avoid open-ended next steps in sales

🌱 Seedling · 1 min

In a sales conversation, you should avoid open-ended next steps like the plague. This is when the call ends with the client saying they’ll get back to you without specifying when exactly they’ll get back to you.

Open-ended next steps put you in a dynamic of subservience rather than peer, weakening your prospects of winning the client.

Instead, push the client for a clear and actionable next step.

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